I was approached with a brief which asked me to consider ways to increase awareness amongst the Midlands and also encourage donations, another factor was to encourage and appeal to more Corporate businesses to form Charitable partnerships with.

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To respond to the brief I thought it would be appropriate to create an online profile in order to communicate with the targeted stakeholders and potential beneficiaries and Corporate partners.

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Variety Midlands relied on their Head Office social media for visibility but this often excluded their regional acheivements and news - making a regional account allowed Variey Midlands to expand their reach, create an online presence and also share relevant news and events to the region.

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The attached PDF is the document I submitted for my project which outlines the planning and delivery process, as well as evaluating the output.